6 min

EU Directive 2024/825 explained: what changes for your environmental claims

Bans, evidence duties and timeline: a practical guide to the ‘empowering consumers for the green transition’ directive.

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5 min

Greenwashing: legal definition and 12 examples to remove from your website

Greenwashing is no longer a PR issue but a misleading commercial practice. Concrete examples and compliant rewordings.

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5 min

‘Carbon neutral’: why this claim becomes prohibited in 2026

Offsetting no longer justifies a neutrality claim. What the text says and how to communicate instead.

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6 min

Regulator inspection of environmental claims: how to be ready

How an investigation unfolds, documents requested, response deadlines and how to build your control dossier.

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5 min

Sustainability labels: which ones remain allowed after 2026?

Public schemes, third-party certification, self-declarations: what Directive 2024/825 accepts and bans.

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6 min

What evidence for your environmental claims? The evidence-vault guide

LCAs, certificates, supplier attestations, audits: hierarchy of evidence and validity periods.

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5 min

Rewording green claims: a 4-step method and 20 examples

From vague adjective to verifiable data without weakening your commercial message.

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5 min

E-commerce: making product pages compliant with Directive 2024/825

Titles, bullet points, ‘eco’ filters, featured reviews: the risk zones of an online store.

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5 min

Greenwashing penalties across Europe: amounts, cases, trends

Fines up to 4% of turnover, published decisions, collective actions: what companies really risk.

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6 min

Keeping a register of environmental claims: the EmpCo 6-step method

Crawl, lexical prefilter, AI qualification, versioned register, alerts, dossier: the full pipeline explained.

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