Compliance guides · 13/05/2026 · 5 min

Sustainability labels: which ones remain allowed after 2026?

Public schemes, third-party certification, self-declarations: what Directive 2024/825 accepts and bans.

The ban on uncertified labels

Displaying a sustainability label not based on a certification scheme or not established by public authorities is now unfair in all circumstances.

What counts as a certification scheme

A third-party verification system that is open, transparent, with defined requirements and compliance monitoring. Examples: EU Ecolabel, COSMOS, FSC, PEFC, GOTS, EU Organic.

In-house logos and ‘commitments’

A brand-made pictogram (‘Green Promise’, ‘Eco-committed’) without external certification falls under the ban, however sincere.

Display best practices

Show the label with certificate number, validity date and a link to the standard. Schedule an alert before expiry: an expired certificate makes the claim misleading.

FAQ

Is a private sector label accepted?+

Yes if it relies on verifiable third-party certification.

Can we keep an internal logo as a graphic element?+

Only if it suggests no environmental performance.

What to do when a certificate expires?+

Remove or update the claim immediately; EmpCo alerts at D-90, D-30 and D-7.

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