Compliance guides · 20/05/2026 · 5 min
E-commerce: making product pages compliant with Directive 2024/825
Titles, bullet points, ‘eco’ filters, featured reviews: the risk zones of an online store.
Risk zones of a store
Product titles, short bullets, navigation filters (‘eco products’), visual badges, generated descriptions and featured reviews: each placement is a potential claim.
The marketplace case
The seller remains liable for its listings even on a platform. Enhanced content (A+) and hidden keywords are also in scope.
Automatically generated content
AI descriptions, translations and supplier feeds can introduce uncontrolled claims. Regular recrawls catch this drift.
Setting up monitoring
Scan the catalogue, prioritise by severity, fix listings, attach evidence, then recrawl weekly to catch new items. EmpCo Surveillance automates this cycle.
FAQ
Is an ‘eco-responsible’ filter a claim?+
Yes, as soon as it suggests environmental performance.
Do customer reviews bind the brand?+
If the brand selects and features them, yes.
How many pages should be scanned?+
All public pages; EmpCo’s full scan covers up to 50 pages per run.